The Hero, The Warrior and The Queen

Book and threes moisturizing candles made of pure coconut wax

"Everyone wants to see the story of a hero." —I was told last week.

Watching someone facing challenges connects us emotionally, because we’re all living our own movie, and in our own way, we’ve all had to face decisions and obstacles in life. But in the end, we feel relief and satisfaction when the hero triumphs. Hero stories often include personal growth, where the main character not only battles external forces but also overcomes their own weaknesses or flaws.

So, where am I going with this? I’ve been going through an internal struggle between who I am, who I appear to be, and who I want to become. I've realized I carry patterns from childhood, and even though I'm aware of them, it's so hard to let them go. The subconscious mind is incredibly strong—it’s the real law of attraction. Whether you like it or not, what you’re programmed for is what you’ll attract.

Nothing is more dangerous than being out of alignment. I once heard, when what you say, think, and feel are out of sync, your energy scatters in all directions, and the results are rarely positive.

CocoBee is still growing, and even though I’ve been running businesses since I was 18, this is the first time I’ve developed a product-based business completely from scratch. Through this process, I’ve come to understand what Robert Kiyosaki meant when he talked about employment being a safe space. The mind plays tricks on you because, let’s face it, there’s nothing more secure than waking up at 8 a.m., working 9 to 5, and getting a steady paycheck at the end of the month. Some of us even enjoy our jobs... but that’s not my path. I’m 25, I don’t have a college degree, I don’t speak the language here and my home country is in economic crisis. So, I have to throw a few tantrums, say “screw it” a couple of times, and keep pushing through this dense forest of entrepreneurship.

Ah yes, the hero’s journey. As I walk through this entrepreneurial forest, I’m tired. Just as I sometimes crave the security of a job and a steady paycheck, I also want to be a princess. I just want to stay home in my pajamas, drink tea from my dragon cup, read books, take long baths, and brunch with other princesses. But in this story, I seem to have been cast as the warrior. My three-layer armor is heavy but effective, my orange horse carries me through all kinds of weather, and I train my physical body because, without strength, I won’t have the energy to go to battle. It makes me sad sometimes because I’ve been a silver knight before, and I really wish it was time for me to be the princess.

But yesterday, while I was swimming, I had a revelation: I’m not a knight, and I’m not a princess either. I’m a Queen.

Being a queen in the story of my life holds much deeper and more powerful meaning. Unlike the warrior, who is always fighting, or the princess, who may be waiting for care or protection, the queen embodies both strength and grace. —A queen by blood, constantly fighting to build her empire, a queen in a world of kings, who needs a strong, independent, and handsome king consort by her side. As a queen, I understand that I am responsible for my own kingdom.

A queen doesn’t live in scarcity; she creates abundance and leaves a legacy. I’m no longer just trying to survive or get by. I’m focused on growth, both personally and externally. I read somewhere that “we must rise to the level of what we want.”

It’s about visualizing our higher self and acting like it now. Making all the little changes today that bring us closer to being that upgraded version of ourselves.

I won’t lie— Balancing life can take a few months, but it’s all about routines. Beginnings are usually the most chaotic, and I’m starting several things at once again: the gym, cold season, classes, and my new baby, CocoBee.

And so, I embrace this chapter as the Queen of my story. It’s not about waiting for the right moment, but creating it. The journey is tiring, but it’s also exhilarating. My crown may feel heavy at times, but I wear it proudly, knowing that every step I take is a step toward building something meaningful—a legacy that reflects who I truly am.


By the way, the launch went wonderfully. We took some notes on the class, the products, and the testing methods. Plus, it was the perfect excuse to reconnect with friends I hadn’t seen in ages, and who I truly love having in my life. I’m also really happy to see my team so focused—I can feel how inspired we all are and how deeply we trust this process. That, in turn, fills me with inspiration and strength to face any challenges ahead.

Thank you for reading me this far. I hope you find your own character in this journey of life and step fully into the role that fits the chapter you're living.

Rosa | CocoBee

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